Metaverse for Retail: Why Workroom‑Style VR Failed and Where to Focus Instead
strategymarketinginnovation

Metaverse for Retail: Why Workroom‑Style VR Failed and Where to Focus Instead

ttopshop
2026-02-05
10 min read
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Meta’s Workrooms shutdown shows VR’s limits for retail. Focus on conversational commerce, AR try‑ons, and micro apps for measurable ROI in 2026.

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#strategy#marketing#innovation
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topshop

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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